ROSIE GARSCHINA

Tennis Channel -
Consumer Product Redesign

I worked directly with leadership at The Tennis Channel to refresh and reinvigorate their consumer product experience. The brand was looking to integrate new functionality into the product that would bring fans closer to the live viewing experience and capitalize on a growing excitement around the sport.

In close collaboration with product and marketing teams, I helped bring this new functionality to life. Following relaunch of the product, I led the concepting and execution of a 360 marketing campaign tasked with bringing awareness to the new benefits and promoting an enhanced consumer experience.