PBS-
Brand Refresh

In partnership with executive leadership at PBS, I led a holistic refresh of their visual identity and motion package that reflects the brands commitment to creating moving human stories. Our strategy was to reinvigorate their brand elements to reinforce design principles that bring visibility to the bright, welcoming and moving human stories that reflect the diversity of the American experience.

Color palette, patterns, typographic system and motion theory were evolved to reposition PBS as a modern optimistic brand while maintaining a consistent identity across all touch-points.