TeenNick-
Rebrand

Role –
Creative Director

Agency –
Trollbäck+Company

Recognition –
Brand New / Top Rebrand of the Year

Working directly with executives, I led hollistic rebrand and image campaign for Paramount’s TeenNick. Our discovery process included interviews with a diverse set of real-world teens. We extracted an insight around the juxtaposition of opposites and the awkward tension of being almost an adult and no longer a kid.

It was this “in-between” state that defined
our creative strategy and the deeply modular
and kinetic animation language.

I lead a team of writers to craft multiple scenarios and storylines intended to capture tweens in their natural environment. The treatment included parameters grounded in diversity and imperfection. Burst photography and low frame rates were explored as techniques to reflect a culture obsessed with analog sensibilities.