Audible -
Harry Potter
Global Campaign

As part of my ongoing partnership with Audible, I led a global 360° campaign to launch the new Harry Potter audiobooks. It was the brand’s most ambitious initiative of the year, spanning digital, experiential, social, and large-scale print media, all with global placements.

The campaign included a talent-driven social series, which brought us to London to film with the cast. I led a cross-functional team of writers, directors, designers, and animators to develop the creative treatment and assemble the production team on the ground. In partnership with a local production company, we produced a collection of cinematic campaign trailers and still photography assets that anchored the global rollout.